Manfrotto introduces Advanced² photographic bag collection

The forward-thinking collection for passionate photographers who are always ready to capture the action

• Designed for busy advanced photography passionates with an urban lifestyle
• A selection of 6 Backpacks, 5 Shoulder Bags, and 3 Holsters
• Easy to use, secure safety systems keep your gear safe while you’re on the move
• Minimalist urban style made of premium materials

Upper Saddle River, NJ – September 12, 2019 – Manfrotto, world leader in the photography, imaging equipment and accessories industry, has rolled out Advanced², the new photographic bag collection that unites enhanced modern design with comfortable functionality. Passionate urban explorers who experience the world through their lens can now choose between the Advanced² collection’s 6 backpacks, 5 shoulder bags and 3 holster bags to carry all the equipment they need.

Advanced² is the new, revamped version of the globally successful Advanced collection, and like its predecessor is designed for today’s busiest advanced amateur photographers with urban lifestyles. They’re always on the move and ready to capture the perfect shots. Advanced² bags are reliable and functional, helping you to never miss a moment and create inspiring images on your commute, between your photographic projects. Manfrotto’s new lineup caters to your everyday needs, according to individual preference, always ensuring maximum functionality and comfort. The new bags accommodate the most popular camera forms, from the latest DSLRs and mirrorless cameras, to drones and handheld camera gimbals. The larger bags are the perfect match for Befree Advanced travel tripods. The more compact solutions are perfect for JOBY GorillaPods.

The Advanced² backpack range includes the Compact, Active, Gear, Fast, Hybrid, and Travel models, which offer a complete choice of configurations for a varying personal preferences. The range features advanced protection systems to keep photo gear safe, and is designed to maximize comfort with sternum straps and padded back panels. The collection is a combination of specially selected premium coated materials, sophisticated urban style, durability and enviable functionality, not to mention new tripod holders, smart storage systems for photography gear, laptops, tablets, and personal items. The bags are water repellent and have a special rain cover for the worst weather conditions.

The Advanced² Compact backpack is great for traveling light with a mirrorless, and one or two extra lenses, and 13” laptop/tablet, personal gear, and compact tripod. Easy top access to photo gear, bottom access to personal items.

The Advanced² Active backpack is great for traveling light with a mirrorless, and one or two extra lenses, a 14” laptop, and has a bottom compartment to keep photo kit safely organized, a top compartment for other items, with a tripod attachment and water bottle pocket on the outside.

The Advanced² Gear backpack offers a full access front compartment for a full frame CSC, three extra lenses, foldable drone, handheld gimbal, as well as a 15” laptop and tablet. Personal items are kept in the front expandable zippered pocket and a full-size travel tripod attaches on the outside.

The Advanced² Fast backpack holds a Pro DSLR, four extra lenses and flash, in a full-access photography gear compartment you can reach from 3 sides, which opens completely for rapid gear changes. Personal items are kept at the top and on the side, there is a special sleeve for a 15” laptop and tablet, and an attachment for a travel tripod on the front.

The Advanced² Travel backpack holds a DSLR, four extra lenses, or full-frame mirrorless with two additional lenses and a foldable drone, 15” laptop and tablet – safely organized in two quick-access side compartments, with other items at the top. The side compartments open fully, and for effortless use on the go, slip the straps off your shoulders, rotate the pack to one side to access gear. There is a dedicated pocket for a gimbal or tripod, and a travel tripod attaches to the front of the pack.

The Advanced² Hybrid backpack is a new form factor in the Advanced² collection, created to maximize versatility, to cater the different needs of amateur photographers. It is designed to easily transform from backpack to shoulder bag to top handle carry bag. This model has a removable camera protection unit, and dedicated pockets to organize personal gear.

The Advanced² Messenger organizes and protects gear and offers a handy quick access feature, and a chest stabilizer strap for easy carrying comfort.

If you’re looking for smaller bags, check out the Advanced² Shoulder Bags in 4 sizes and 3 Holster bags to cater to a wide array of personal needs.

All models in the Advanced² collection are made of high-quality materials which are durable and lightweight. The detailing and aesthetic impact perfectly embody Manfrotto carrying solutions’ urban style.

All models are available on the Manfrotto website and at select authorized Manfrotto Dealers.

Item Number        Description                                          Price                     Availability

MB MA2-BP-C     Advanced² Compact Backpack        $99.99                  Now

MB MA2-BP-A     Advanced² Active Backpack             $109.99                Now

MB MA2-BP-GM Advanced² Gear Backpack               $129.99                 Now

MB MA2-BP-FM  Advanced² Fast Backpack               $ 149.99                Now

MB MA2-BP-T     Advanced²Travel Backpack             $159.99                 Now

MB MA2-BP-H    Advanced² Hybrid Backpack           $169.99                 Now

MB MA2-M-M     Advanced² Messenger M                 $109.99                 Now

MB MA2-SB-M   Advanced² Shoulder Bag M             $49.99                   Now

MB MA2-SB-XS  Advanced² Shoulder Bag XS           $29.99                   Now

MB MA2-SB-S    Advanced² Shoulder Bag S             $39.99                    Now

MB MA2-SB-L    Advanced² Shoulder Bag L             $59.99                    Now

MB MA2-H-S     Advanced² Holster S                        $39.99                    Now

MB MA2-H-M    Advanced² Holster M                       $44.99                    Now

MB MA2-H-L     Advanced² Holster L                        $49.99                    Now

About Manfrotto

Manfrotto is the world leader in the design and production of professional products for photography and videography. The company was founded in 1972 based on Lino Manfrotto’s experience and mission to support and simplify the work of reporters, photographers and videographers. The Imagine More line adds to this historical mission, with the idea of fueling the enthusiasm of amateur photographers and supporting the surge of independent content creators.

About Vitec Imaging Solutions

Vitec Imaging Solutions is a division of the Vitec Group, a global provider of products and services for the broadcasting and imaging market. Vitec Imaging Solutions designs, manufactures and distributes high performance, premium branded products, which enable the capture and sharing of exceptional images. With a portfolio that includes nine premium brands – Manfrotto, JOBY, Lowepro, Gitzo, Syrp, Rycote, Lastolite, Avenger, Colorama – Vitec Imaging Solutions is the world’s leading provider of accessories for the imaging market. Vitec Imaging Solutions brands are exclusively distributed in the United States through its owned platform: Vitec Imaging Distribution, 10 Mountainview Road Ste 320S, Upper Saddle River, NJ 07458.